7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
备考雅思的同学都知道雅思写作是雅思考试中最重要的部分，有些同学会有这样的疑问”雅思写作没有想法怎么办?”，今天小编给大家讲解一下雅思写作中存在的小技巧。
面对话题，同学们只能说出寥寥数语，而且绝大多数同学所说的内容基本雷同。如a famous animal in China，中国学生的标准答案就是panda，而且关于panda，同学们除了说出It has white body and black eyes或者It's cute之外，几乎没有区别于其他同学的内容。
在面对相当数量的话题时，同学们感到无话可说。例如a wedding you have attended，同学称自己没有参加过任何婚礼，导致在考场上语塞。
同学们明白一个事实，那就是：雅思口语中未必要说真话。因为通常，真话是我们根本就不了解这个话题，就算能说出来，恐怕和其他学生也差不多，是一个无趣并且单调的回答。这样的一个回答，在雅思考试中肯定不能获得理想的分数。只要答案是合情合理，前后不矛盾，我们就可以使用。在谈话过程中，我们要做的只是一个忠实的story teller。
本着这样一个原则，我们就可以着手准备素材了。在这里谈几个准备的方法。
首先要学会做有心人，平时和同学、朋友聊天，要多注意收集他人的人生经历。比如一个同学绘声绘色地描述了他去云南游玩的经历，即便你本人没有去过云南，也可以把这一段话改编成一段出色的雅思口语trip题答案;
如果确实对于某个话题感到无话可说。我们可以借助现在最为发达的网络平台来寻找答案。例如在准备describe a park这道题目的时候，南京同学往往会将目标锁定在Xuan Wuhu lake park上，所以我们会听到许多同学描述完全相同的事物，如There's a zoo indside of it, and there're different kinds of animal in it, such as…这样的描述确实难以令考官产生兴趣。那么如果我们借助网络来搜索答案，又可以得到什么结果呢?在Google或者维基百科(Wikipedia)中，我们输入关键词 Disneyland, 就能得到全部的关于加州迪斯尼的资料。从这个公园产生的背景，到这个公园各个部分的简介。
比如关于其中一个叫做 Redwood Greek Challenge Trail的景点，我们得到了以下信息：
Redwood Creek Challenge Trail (opened February 8, 2001) : A play area for kids, featuring a Mount Shasta wilderness-like setting and suspension and wire bridges. It also features rock climbing and a Brother Bear scene cave. It is also designed for adventurous adults.
这段文字描述加上旁边配上的图片，能让我们清楚了解这一个景点的具体情况。那么我们稍稍将这段话做一点点改编和扩充，把它当作是我们自己的经历，就是一小段不错的谈话。
Well, I don't have a certain favorite attraction in particular, but if I have to say, I'd probably say it is Redwood Creek Challenge Trail. Actually, it's a play area for kids but it also attracts a young adult like me for its design. It is a mount shape background with a exciting suspension and wire bridge, and also a cute brother bear cave which even fascinates a lot of adults.
不难看出，上面一段口语答案和关于Xuan Wuhu Lake Park的描述，无论从评分的哪个角度，都是关于Disneyland的这一段获胜。
看完之后有没有觉得有帮助呢?备考雅思的童鞋如果还有其他问题也可以到我们官网进行咨询哦!我们的老师会为您解答。
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雅思写作开头
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
