7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思大作文类型及考试技巧!雅思大作文一般分为Argument、Report以及Argument + Report混合三种类型，今天新航道小编就带大家一起来看看这三种类型的特点和考试的相关技巧。
.Argument
此类题型有三个特点，首先话题性质是争议性的;第二题目要求是希望可以寻求考生的看法;第三在展开论述方面需要评估对立双方的证据。比如下面这道例题：Some people think that secondary school students should study international news as a school subject, but others argue that it would be a waste of time of valuable school time. What is your opinion on the issue? (2013.6.22) 这个题目中询问的就是考生的观点。
第二.Report
此类话题也包括三个特点，首先话题性质是非争议性的;第二题目需求是希望考生可以寻求信息;第三在展开论述方面，要求中不要求有无对立的双方。比如下面这道例题： A large number of young people are leaving school and cannot find a job. What problems will youth unemployment cause for the individual and for the society? What measures should be taken to reduce the level of unemployment among young people? (2012.8.11) 在这个题目中，考题主要询问考生对客观现象的总结和复述，而考生自己却不能有什么创造性的解答。
第三.Argument +Report 混合型
此类话题混合了argument和report的共同特点，这类型的题目看似复杂但是应对。比如下面这道题目：As most people spend a major part of their adult life at work, job satisfaction is an important element of individual wellbeing. What factors contribute to job satisfaction? How realistic is the expectation of job satisfaction for all workers? (剑7，test3)其实我们可以很容易的将题目分解，个问题是report，第二个问题可以将其转化为argument的典型问法在进行作答，比如可以换成The expectation of job satisfaction for all workers is realistic. Do you agree or disagree? 亦可以换成Some people think everyone can enjoy their work, while others believe that everyone expecting job satisfaction is unrealistic. Discuss both views and give your own opinion.
那么针对这三种类型我们该如何应对呢?其实很简单题目中问什么我们就答什么,在前两类题型中我们可以按照题目的特点分别用对应的方法解答，对于混合型其实就是将两种解答方法结合在一起，其实也很容易重要的是逻辑应该顺畅。
如果大家还有什么疑问或者关于雅思考试的相关问题可以登录新航道北京学校官方网站，我们的老师会为您及时答疑解惑。
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雅思写作怎么练习?
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
