7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
今天的主题是柱图，提供一篇范文，供同学们参考!
9月7日雅思小作文真题
The chart below shows percentages of people living by their own in five age groups in the UK between 1850 and 2000.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
范文及解析
虽然题目中的陈述是between 1850 and 2000，但是并不是线性概念，所以考核的是比较概念。
题目考核两个比较概念：1)年份之间的比较，即“同项不同时”;2)age group之间的比较，“同时不同项”。
The four groups of bars are the illustrations of the percentage of UK people living a solitary life in the four years of 1850, 1900, 1950, and 2000, and they are divided into five groups. ←不把题目中三个堆叠的介词短语重复，而是拆开。
总结行文结构：从宏观到微观
Among the five age groups, two – the 26-40 group and the 55-65 group – ←故意设计成同位语的形式来丰富语法现象 stood out, 不要急着把句子停下来，后接(原因)状语从句，设计复合句： since the maximum (45 percent) and the minimum (approx. 3 percent) were in the two groups. It is also notable that the 26-40 group were more likely to live independently in the four years than the other groups. ←不要机械描述数据，而是陈述数据所体现出来的事实 The opposite was the case ←依托前文建立出来的语境来简化写作内容 with the 55-65 group except in the year of 2000.
要敢于“舍”，笼统描述没有特点的数值
The other three groups – the youngest group, the oldest group and the 41-55 group – did not have stark features. The four years witnessed a gradual growth in the percentage of people living alone in the youngest group and a slow downtrend in the 41-55 group. In addition, the oldest group's mere 5 percent in the year of 1850 was also noteworthy.
敢于笼统描述图表的总特征
Overall, in each of the four years, the likelihood of living alone varied from one age group to another, ←对应age group之间的比较，“同时不同项” and the morerecent two years differ markedly from the two distant early years. ←对应年份之间的比较，即“同项不同时”
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
