7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
今天的主题是表格，提供一篇范文，供同学们参考!
题源：《剑10》 54页小作文题目(双表)
范文及解析
信息分组：两个时间点之间有比较关系，同一个时间点上五个之间也有比较关系。
咖啡：2004年比1999年销售额高：all of the five countries
香蕉：2004年比1999年销售额高：Switzerland, the UK, and Belgium
2004年比1999年销售额低：the other two countries;然后，写作内容的顺序就根据信息分组来。
Introduction 略
咖啡：
先总写格局/趋势(不带数值)→ In all of the five countries, there was increased sales of coffee in 2004 compared with the year of 1999. 然后，写突出的具体数值→The tremendous growth in the UK is obviously noteworthy, 大家的写作习惯是用定语从句介绍数值，其实可以用状语从句引出数据之间的关系作为语法亮点→ as the 20 million euros in 2004 is roughly 18 times of 1999's sales. The 6 million euros in Switzerland, twice of the 1999 sales, ← 这里是定语引出数据之间的关系 is alsonotable, and the growth of various degrees in the other countries is far lessmarked.
*进一步点：Selling coffee became a markedly larger business, ←不是简单的描述数据本身，而是描述了数据所体现出来的现实情况，而后面的数据(由状语从句引出)来支撑这个描述→ as the sales saw a surge to 20 million euros in 2004 compared with the year of 1999. Switzerland witnessed the same case, ←不是简单的描述数据本身，而是描述了数据所体现出来的现实情况，而后面的数据(由状语成分引出)来支撑这个描述→ with a two-fold growth (from 3 million to 6 million).
香蕉：
先总写格局/趋势(不带数值)→ Switzerland, the UK, and Belgium witnessedincreased sales of bananas, whereas the other two countries saw a decrease.然后，写突出的具体数值→ The seven-fold increase in Belgium is considerable, although its numerical value is small, and, meanwhile, Switzerland's 32-million-euro-increment was also remarkable. In the other two countries where the sales decreased, the figures dropped by half.
注意全文中句子主语(方框斜体)的多样。
Conclusion 略
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
