7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
支招小作文 | “看穿柱图”
核心考核点：Compare & Contrast
“同时”：数据统计只统计了2012年一个时间点，而没有别的时间点。
“不同项”：不同年龄段、不同活动。
行文的结构上而言，可以没有conclusion;但是，行文的内容上而言，不可以没有overview。
如果没有conclusion, 就把overview写在introduction里。
教师示范
The bar chart is an illustration of the percentages of Australian children and teenagers, divided by age, doing four activities. Overall, there was diversity among the three age groups, and within each group, the attendance varied from activity to activity. 【vary是雅思小作文必会单词，异常重要。】
通常遵循“General — Specifics原则”
General：Watching TV was most popular, Specifics: with more than 90 percent of children or teenagers in each group doing this activity, and it is most notable thatnearly every individual in the 12-16 group did this activity. 没有机械陈述数据(“98%”)，而是“解读”数据对应的“事实”(“nearly every individual”)。决定用“对比”逻辑推进写作：Those high percentagescontrasted sharply with the low ones in terms of taking art classes, ranging from 40 to 60. ç描述信息之间的关系。The 12-16 group is noteworthy again, as the lowest figure, representing a low level of likelihood, was among these children and teenagers. At this point, it is apparent that the 12-16 group was distinctive.
注意：1)主语的形式丰富多样;2)状语的形式丰富多样;3)状语可以帮助“集成”信息。
During the same year, within the age range of 9 to 11, 70 percent of the Australians read, and a same proportion of Australians aged between 12 and 16 did the same thing. 措辞难度不在语法或者句型方面，而在说法，写出来像在描述“事件”，而不是机械描述数据。 The popularity of this activity was slightly lower in the 5-8 population. In terms of bicycling, Australians were active at obviously different levels, 措辞难度不在语法或者句型方面，而在说法，，写出来像在描述“状态”，而不是机械描述数据。as the figures were in a rather wide range of 60 percent to 82 percent.
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支招雅思大作文 | 以12.12和12.14真题为例
支招雅思小作文 | 三招破“两拼”
雅思小作文类型有哪些?
支招小作文 | 梳理海量数据的办法
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
