7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
Nowadays, some older people choose to live in the retirement communities with other old people rather than to live with their adult children.
Is it a positive or negative development?
教师示范
☟☟☟
Introduction
略
Body
劣势一：
中心句(笼统说明段落大意)： The distance may widen the gap and loosen the bond. 根据中心句展开(说明白具体情况)： Although the gap between the parents and children is inevitable, being apart widens the gap, 讲“为什么”，是论证的关键： because the distance deprives them of the chance to share thoughts and feelings and to have any mutual understanding, even making them strangers. The separation alsostretches the bond. As the bond is stretched and becomes thin, it may eventually be broken. For example, it is not uncommon that the elderly living in the nursing homes are seldom visited by their children. Those people live alone and some of them even die lonely.
劣势二：
中心句(笼统说明段落大意)： Living with other old-aged people may accelerate their aging. 根据中心句展开(说明白具体情况)： Although getting old is the natural course, which cannot be reversed, being with people of the same old age makes the process faster. 讲“为什么”，是论证的关键：Hardly can a couple of seniors look at life or the world afresh; instead, they are more likely to agree with each other on their outdated views on the surroundings and sigh for the retirement and being useless, attributed to the old age. The lack of sparks or their pessimism makes them mentally older than their biological age.
Conlusion：
略
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
