7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2020年1月11日雅思大作文题目:电视播放审判现场是好还是坏?
Some people think that climate change could have a negative effect on business. Other people think that climate change could create more business opportunities. Discuss both views and give your own opinion.
解析&审题
题材：环境
题型：双边讨论(推荐)
关键词：气候变化(climate change) + 企业 (business)
复现情况：疑似新题
本题要求讨论的是气候变化对企业的影响：对企业不利还是会给企业创造新的商机?
很明显，本题可以分类进行双边讨论，即：气候变化会给某些企业带来不利，同时会给另外一些企业创造商机，最后得出自己的结论：作为企业而言，面对气候变化，应该迅速反应，这样才能获得发展的机会。
类似旧题
/7/16：Some people think that instead of preventing climate change, we need to find a way to live with it. Do you agree or disagree?
我们应该避免气候变化还是想办法去适应气候变化?
老师笔记
01
Global warming is causing climate to change. This means negative things for many businesses, but it provides opportunities for some others.
全球变暖正在导致气候变化。这对许多企业来说意味着不利的事情，但也为其他一些企业提供了机会。
解析
(1) 本段直接提出问题，并给出自己的核心观点：气候变化对某些企业来说不利，但对其他企业来说则是新的机会。
(2) Global warming 全球变暖
(3) Provide sth. for sb. 或者 provide sb. with sth. 为......提供......
02
To begin with, climate change is bad for many businesses. Although it is hard toestimate in exact terms the extent to which various businesses may be influenced, it has been evident that climate-related disasters like droughts and floods and hurricanes, are starting to have an impact on businesses of many kinds. Globally, climate change presents a fundamental threat to business prosperity, and it is increasingly recognized as a risk for business owners. For example, they will face rising insurance costs, or the insufficient supply of power and water. So, if they fail to innovate so as to adapt to the worsening climate change, bad effects would fall on them and leave them out of business.
首先，气候变化对许多企业是件坏事。虽然很难准确估计各种企业可能受到的影响程度，但很明显，干旱、洪水和飓风等与气候有关的灾害开始对各类企业产生影响。在全球范围内，气候变化对企业的繁荣构成了根本性威胁，人们越来越认识到气候变化对企业主来说是一种风险。例如，他们将面临计划成本上升，或电力和水供应不足的问题。因此，如果他们不能创新，以适应日益恶化的气候变化，不良影响将落在他们身上，使他们失去业务。
解析
(1) 本段论证气候变化可能对企业产生的坏的影响，本段结合使用说理和例证。
(2) Estimate 估计
(3) In exact terms 准确地
(4) Evident 明显的
(5) Disaster 灾难
(6) Globally 全球范围内地
(7) Fundamental 根本的
(8) Prosperity 繁荣/发展
(9) Innovate 革新
(10) Adapt to... 适应......
03
Although it is not great to acknowledge that bad things can create opportunities, climate change does open up new possibilities for at least two business sectors. One area ripe for growth is renewable energy. In this area, businesses have set ambitious targets for wind, solar and hydro-power, and they may attract huge amount of investment. Meanwhile, eco-friendly construction companies can find new opportunities who help cities prepare for changes in climate as more and more people will live in urban areas and create a pressing demand for a host ofinfrastructure services, like water and electricity.
尽管承认不好的事情可以创造机会并不好，但气候变化确实为至少两个商业领域开辟了新的可能性。可再生能源是一个适宜增长的领域。在这一领域，企业为风能、太阳能和水力发电设定了雄心勃勃的目标，可能会吸引大量投资。与此同时，随着越来越多的人生活在城市地区，对水电等一系列基础设施服务的需求日益迫切，环保建筑公司可以找到新的机会，帮助城市做好应对气候变化的准备。
解析
(1) 本段讨论气候变化可能给企业创造的新机会，本段用列举法。
(2) Acknowledge 承认
(3) Open up 催生;开放
(4) Be ripe for... 适宜做......
(5) Eco-friendly 环保的
(6) A pressing demand for... 对......的迫切需求
(7) Infrastructure 基础设施
04
In conclusion, climate change will continue to be a long-term risk to many businesses. However, those forward-thinking few can take immediate action and turn thisvicious trend into new opportunities.
总之，气候变化仍将是许多企业的长期风险。然而，那些具有前瞻性思维的少数企业能够立即采取行动，将这种恶性趋势转化为新的机遇。
解析
(1) 本段为结论，重申自己的观点。
(2) Long-term 长远的;长期的
(3) Forward-thinking 有前瞻思维的
(4) Vicious 恶性的
向上滑动阅览
范文
Global warming is causing climate to change. This means negative things for many businesses, but it provides opportunities for some others.
To begin with, climate change is bad for many businesses. Although it is hard to estimate in exact terms the extent to which various businesses may be influenced, it has been evident that climate-related disasters like droughts and floods and hurricanes, are starting to have an impact on businesses of many kinds. Globally, climate change presents a fundamental threat to business prosperity, and it is increasingly recognized as a risk for business owners. For example, they will face rising insurance costs, or the insufficient supply of power and water. So, if they fail to innovate so as to adapt to the worsening climate change, bad effects would fall on them and leave them out of business.
Although it is not great to acknowledge that bad things can create opportunities, climate change does open up new possibilities for at least two business sectors. One area ripe for growth is renewable energy. In this area, businesses have set ambitious targets for wind, solar and hydro-power, and they may attract huge amount of investment. Meanwhile, eco-friendly construction companies can find new opportunities who help cities prepare for changes in climate as more and more people will live in urban areas and create a pressing demand for a host of infrastructure services, like water and electricity.
In conclusion, climate change will continue to be a long-term risk to many businesses. However, those forward-thinking few can take immediate action and turn this vicious trend into new opportunities.
(263 words)
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
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（仅限前100名学员）
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（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
