7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2020年1月16日雅思大作文题目：没有室外空间，好还是坏?
With growing population in cities, more and more people live in homes with small or no outdoor areas. Do you think it is a positive or negative development?
解析&审题
题材：城市生活
题型：双边讨论(推荐)
关键词：growing population(人口增长)+ homes with no outdoor areas(没有室外空间)
复现情况：新题
随着城市人口越来越多，现在人们不能像以前一样，住着带着大大花园的房子。本题要求考生对这个现象进行利弊分析。
烤鸭可能会使用一边倒来处理这个题目。比如，认为这个现象当然是不好的：没有花园，就没有空间从事一些与工作无关的休闲活动，只能在屋子里看电视，这对人的身心都不利;此外，没有空间，就势必减少社交的机会，这会导致人与人之间的隔阂和孤独。这样写未必不可，表达好了也是好作文。但唐老师想提醒一下，本题还有一个关键词，即growing population，前面的观点没有涉及这个关键词，因此建议分类双边讨论，即除了以上讨论的负面影响外，还讨论一下其产生的正面影响：没有室外空间，就节约了地方，可以建楼房，解决不断增长的人口带来的住房压力。最后的结论就是：室外空间小了，对个人而言是不利的，但对于整个城市居民的生活而言，则是有利的。
老师笔记
01
People used to live in houses with huge outdoor areas like a garden or backyard, but this is no longer possible for many people as a result of the relentless development ofurbanisation. For individual city dwellers, this trend is not a good one, though for the city as a whole, it is positive.
人们过去住在有花园或后院等巨大户外区域的房子里，但由于城市化的不断发展，这对许多人来说已经不可能了。对于城市居民个人来说，这一趋势并不好，尽管对于整个城市来说，这是积极的。
解析
(1) 本段利用对比的方法提出问题，然后直接给出自己的观点。
(2) As a result of 由于......
(3) Relentless 无情的
(4) Urbanisation 城镇化
02
With dwindled outdoor areas, people will find themselves confined to the limited number of indoor activities. If in the past they were able to engage in such activities as walking, gardening, weeding, and planting in their backyard, when they got back home from work, now what people can do is sitting in the sofa and watching TV. While being detrimental to their physical health, this will also make their life untolerably boring, especially for those who love to take care of flowers and plants or to take outdoor exercises.
随着室外区域的减少，人们会发现自己局限于有限的室内活动。如果过去下班回家后，他们能在后院从事散步、园艺、除草、种树等活动，现在人们能做的就是坐在沙发上看电视。这在不利于他们身体健康的同时，也会让他们的生活变得难以忍受的枯燥，尤其是那些喜欢照料花草或户外运动的人。
解析
(1) 本段论证室外空间减少带来的坏的影响之一：活动减少带来身体问题。
(2) Dwindle 减少;变小
(3) Be confined to... 被局限于......
(4) Engage in 从事
03
Worse still, without enough outdoor spaces, people will not be able to find many opportunities to interact with each other. They will spend most of their off-work time isolated in their match-box of homes. As this goes on, they will grow more and more lonely and indifferent to their neighbors. This lack of soical life may result in many mental problems.
更糟糕的是，如果没有足够的户外空间，人们将无法找到许多相互交流的机会。他们大部分的下班时间都会被隔离在火柴盒般的家里。这样下去，他们会越来越孤独，对邻居越来越漠不关心。缺乏社会生活可能会导致许多精神问题。
解析
(1) 本段讨论户外空间减少的另一个问题：导致互相隔离。
(2) Isolate 隔离
(3) Match-box of homes 火柴盒般的家
(4) Result in 导致
04
The disappearing outdoor space will do harm to the individual city dwellers both physically and psychologically, but it is necessary for the overall urban development. As more and more poeple rush into the cities, the government will have to address their housing and traffic issues. By reducing the outdoor areas, the government can build more houses and roads so as to meet the basic demands of all people.
户外空间的消失会对城市居民个体的身心健康造成危害，但这是城市整体发展的需要。随着越来越多的人涌入城市，政府将不得不解决他们的住房和交通问题。通过减少室外空间，政府可以建造的房屋和道路，以满足所有人的基本需求。
解析
(1) 本段讨论减少户外空间对整个城市发展的必要性。
(2) Disappearing 逐渐消失的
(3) Overall 整体的
(4) Address 解决;应对
向上滑动阅览
范文
People used to live in houses with huge outdoor areas like a garden or backyard, but this is no longer possible for many people as a result of the relentless development of urbanisation. For individual city dwellers, this trend is not a good one, though for the city as a whole, it is positive.
With dwindled outdoor areas, people will find themselves confined to the limited number of indoor activities. If in the past they were able to engage in such activities as walking, gardening, weeding, and planting in their backyard, when they got back home from work, now what people can do is sitting in the sofa and watching TV. While being detrimental to their physical health, this will also make their life untolerably boring, especially for those who love to take care of flowers and plants or to take outdoor exercises.
Worse still, without enough outdoor spaces, people will not be able to find many opportunities to interact with each other. They will spend most of their off-work time isolated in their match-box of homes. As this goes on, they will grow more and more lonely and indifferent to their neighbors. This lack of soical life may result in many mental problems.
The disappearing outdoor space will do harm to the individual city dwellers both physically and psychologically, but it is necessary for the overall urban development. As more and more poeple rush into the cities, the government will have to address their housing and traffic issues. By reducing the outdoor areas, the government can build more houses and roads so as to meet the basic demands of all people.
(272 words)
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
