7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作如何训练?次参加雅思考试小伙伴都比较迷茫，尤其是面对雅思写作不知道如何开始复习，下面新航道小编就和大家说说雅思写作如何训练。
俗话说：知己知彼百战不殆。我们首先应当搞清楚的是雅思阅卷官希望看到什么样的作文，那么我们就应该从最捷径并且最权威的标准入手即雅思作文的评分标准。雅思作文的评分标准主要包括四项：写作任务完成情况，第二连贯与衔接;第三词汇丰富程度;第四语法多样性及准确性。那么我们现在就分别分析一下这四项评分标准。
、写作任务完成情况。
这一项标准主要包括内容(content) 是否切题、立场(position) 是否鲜明并得到有效阐释、结构(structure) 是否有逻辑性这三个方面。
首先内容切题。即我们写的文章要紧扣题目，不能跑题。这时我们就要找题目中反复出现的名词及相关的修饰词，这些往往是题目的关键词。比如Some people think that men and women have different qualities and some certain jobs are suitable for men and some jobs are suitable for women. To What extent do you agree or disagree? (2010.4.15) 这个题目中，反复出现的是men and women和suitable jobs,于是我们就大概知道，题目是想问我们对于男人和女人都有适合他们的工作，然后再问你是否同意。
其次立场鲜明 。每个主体段一般都需包括topic sentence(主题句)、main ideas(论点)以及supporting points(论据) ，有了这些，才能鲜明地表明并支持你的立场。
最后合理的文章结构 。文章一般分为4到5个自然段，总体包括引言(introduction)一段，主体(body)两到三段，和结论(conclusion)一段。
第二、连贯与衔接。
在此项评分标准中，我们要注意文章和表达的逻辑结构，比如顺承关系、转折关系、因果关系 等，此时，就需要同学们自己准备一些逻辑关联词和相关的表达进行备考了。
第三、词汇丰富程度。
在词汇上我们一般可以下两方面的功夫，首先词汇的难度上可以进行 ;第二可进行适当的同义词替换，比如think这个词，我们可以替换为claim/ maintain/ consider/ concede/ believe等单词，也可以换为as far as I am concerned/ from my perspective of view这些地道的词组。
第四、语法多样性及准确性。
在此项标准方面我们可以努力做到句子结构丰富、长短句结合、用语的正式性和严谨性，比如我们口语中常说的can’t，在文章中写出来就应该是cannot这种正式形式。
最后希望大家爱可以在雅思写作考试中取的优异的成绩。
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G类考生如何备考雅思写作?
雅思写作怎么复习!
雅思写作词汇的使用
支招雅思小作文 | 一张“集大成”的流程图
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
