7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思四个评分标准中的Lexical Resource（词汇资源）考察的就是文章中词汇的使用情况，即考生的词汇量。那么在背单词，扩充词汇量的基础上，考生应该如何在考试时体现自己的词汇水平呢?今天就和大家来谈一下lexical resource 评分的几个方法。
一：同义词替换
英文写作当中忌讳同一个词重复地出现，大家可以观察到在许多文章当中同一种事物作者会使用不同的方法表达，那么这种同义词替换的方法既可以体现作者的单词量，也会让文章显得更丰富。那么下面就一篇大作文为例:
在这篇教育类的文章中，我们可以看一下“决定学生的专业”这一说法的各种表达形式：
题目：Some people think that the government should decide which subjects students should study at the university, while others think that students should be allowed to apply for the subject they prefer. Discuss the two views and give your opinion.
（一些人认为政府应该决定大学生的专业，但也有些人认为学生应该按照自己的喜好选择专业。给出你的观点）
Some people support the idea of letting governmentdecide what students’ curriculum should bewhile others argue it should be left to the students to decide.
Though there is indeed benefit if government were tohave the final say in choosing a major, I believe students are entitled toarrange their studyindependently.
Lastly, as the majority of the education funds are provided by the government, it shouldhave a say in what the student will be learning.
Most importantly, a student knows his interest and ambition the best, which makes him the most capable person topick the right subjects.
可以看到上面的这个文章中的“大学专业”这一词用了各种不同的方式表达了出来，除了题目中的subject，还可以用：
major
discipline
what students are learning
what is in the curriculum
study
因此在考试时，考生的思维应该更加活络，采用多种写法来描述同一事物。
二：合成词
在英语里，合成词指的是把两个或多个单词中的一部分混合后组成的新词语，这种构词方式在现代英语中尤为常见。
比如：
“vlog 视频博客”来自单词“video 视频”和“blog 博客”；
单词 “brunch 早午餐”从“breakfast 早餐”和“lunch 午餐”演变而来。
虽然这类词语最早常出现在网络平台上，但现在许多受欢迎的合成词也已经被纳入辞典当中，成为正式词汇。在英文写作当中可以根据需要灵活的组织词汇，使用复合词。如常用的复合词有：
ready-made 现成的
state-of-the-art 的
well-known 的
hard-working 努力的
good-looking 好看的
breath-taking 令人屏息的
grown-up 成年人
newlyweds 新婚夫妇
heart-broken 伤心的
takeaway 外卖
除此之外，我们还可以根据具体语境来合成词语，如 “政府选择的专业”可以说表述为“subjects that are chosen by government”或者“government-chosen subjects” 。
使用合成词会令句子更简单，层次也更丰富。使用合成词可以使句子更简单，如：
Australia is a country which speaks English = Australia is an English-speaking country. 澳大利亚是英语
people who love peace = peace-loving people 爱好和平的人民
a young man who looks good = a good-looking young man 帅哥
eterprises which are owned by state = state-owned enterprises 国企
三：使用准确的词语
词语的准确性也是影响lexical resource的一个重要因素。有许多意思相近的词用起来表示的意义却是不一样的。
如经济价值一般是economic value 而不是financial value，虽然financial和economic都有表示经济的意思。
除此之外，由于英文中有许多词是从一个词根衍生而来，因此许多词意思相近，拼写也相近，用起来确实不一样的。必须要准确掌握每个词的意思，才能在考试中从容地使用。
如拉丁语中的“bas”一词指低的，基础的，英文中有许多相关的衍生词：
base， 名词，表示基本。
There was a cycle path running along this side of the wall, right at itsbase.
在墙的这边，沿着墙根有一条自行车道。
basis， 名词，指抽象意义上的基础。
We're going to be meeting there on a regularbasis.
我们将定期在那里会面。
basement ，名词，地下室或者基地。
They bought an old schoolhouse to live in and built a workshop in thebasement.
他们买了一处老校舍当住房，然后在地下室里建了一个作坊。
basic，形容词，基本的。
One of the mostbasicrequirements for any form of angling is a sharp hook.
不管以什么方式钓鱼，有一个锋利的鱼钩都是最基本的要求之一。
以上就是本次总结的lexical resource评分的几个需要注意的方面，希望大家以后在写作练习中能够多多注意，并进行应用，拿到理想的分数。以上这些都是语意中含有“基本”这一意义的词，如果在文章中使用产生了混淆，无疑会给考官造成考生对词汇运用不佳的印象.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
