7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作：3分钟学会一个雅思7分句系列 (一)应对Nowadays, there are many television advertisements aimed at children.What are the effects of those advertisements on children?Should TV advertisements be controlled 这个题目。
学生在开头段落的第 一句(转述题目中的信息时)写到：
Many television advertisements are aimed at children due to the increasing commercial value of the youth market.
看起来不错的句子，其实关键问题有二：
1、 如果句子的表意核心在于“许多电视广告瞄准着儿童”这一事实，那么due to引导的后置的原因状语其实干扰了句子的表意。在熟练的母语读者(考官)看来，这个句子实际上主要陈述了不仅仅是“许多电视广告瞄准着儿童”这一事实，同时还以同等的重要性陈述了事实发生的原因。这是因为due to引导的原因状语后置了，而英语的习惯又是句子的表意重点靠后。
2、 “the increasing commercial value of the youth market”其实是一个“读起来太概念化”的、“中文对等翻译过来”的措辞。
如何修改后提分?
看下面
教师修改后的句子：
Many advertisers, seeing the massive market children’s needs can create, aim at children.
句子分解：
1、“seeing the massive market children's needs can create” 这个动词分词引导的原因状语以插入的形式，放在句子的主语之后、动词之前。于是句子的表意核心，即主要是陈述“许多电视广告瞄准着儿童”这一事实(而没有别的有着同等重要性的信息)，唯 一从而明确。
2、“seeing the massive market children's needs can create”是比“the increasing commercial value of the youth market”不那么概念化从而表意更清楚直接的措辞。
总结：
1、 状语的形式和位置不同，句子的表意有区别。于是学习明确状语的形式、位置与功能，是(在确保句子在语法形式上无误之后)句子质量的关键之一。
2、 措辞时遇到中文习惯的“概念化的措辞”，对等翻译也许不能达到(我们自以为的)表意效果(因为考官的语言思维和我们不一样)。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
