7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
Some people think young people are more suitable to be leaders rather than old people.
To what extent do you agree or disagree?
这个题目
学生写道如下一句：
I believe that elder people are more suitable to be leaders than young people with two reasons.
* be suitable to be leaders这个表达繁琐了。
* 更idiomatic的表达习惯时for two reasons。
* with (with更正为for) two reasons放在句子最后面不太好。不知道是用来修饰I believe的还是用来修饰elder people are more suitable的。因为，要么是“我的详细是出于两个原因”，要么是“年长的人更合适是出于两个原因”。
看下面
教师修改意见：
I believe that for two reasons elder people are more suited for leadership positions.
或者
For two reasons, I believe that elder people are more suited for leadership positions.
* 解决了上面的分析中的问题。
* 同时把suitable换成suited。人作为主语去适合岗位的时候，用suited更idiomatic。
* be suited for leadership positions符合“人作为主语去适合岗位”的搭配要求。
小总结：
* 状语的位置有讲究，不然意思不唯 一或者有歧义。
* 有些词汇有idiomatic的用法，靠语言经验积累。
* “适合领导角色/领导岗位”比“适合当领导”好听些吧。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
