7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
Employers should give their staffs at least four weeks’ vacation a year to make employees better at their jobs.
To what extent do you agree or disagree?
这个题目
学生写道如下一句：
It is certain that some employers do hold adverse opinions to annually four-week holidays for employees.
* 用主语从句强调这个现象是certain，虽然在意义上没问题，但是在表达上其实可以简化。
* some employers do hold adverse opinions中的do其实多余，不需要通过“的确/确实”来强调hold adverse opinions的确定性。
* annually吗?
看下面
教师修改意见：
There must be employers who think unfavorably of the proposed four-week annual leave for employees.
* 句子的信息的顺序好像没有很大变化，但是细节处改动挺大的。更重要的是，句子的宏观结构改成了there be句型。原句中雇主的行为改成了定语从句。整个句子的结构变成了“肯定有什么样的雇主”。
* 用must去表达原句中想要的certain的意义。
* think unfavorably of something中，用了think of表达“看待”的意思。
* 其它一些细节的改动，如果不是优于原句的表达，也是换一种思路，和更贴近地道的表达方式。
小总结：
* 确定想要表达的意思之后，在句子结构和各个细节之处见地道。
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01
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阅读知识点
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口语知识点
写作知识点
核心词汇拓展
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
