7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
Some people think that sport has an important role in our society. Others, however, feel that it is nothing more than a leisure activity.
Discuss both views and give your own opinion.
这个题目
这句话的主要问题如下：
Ø “increase health” 这样的表达法不常见，“improve/boost/enhance health”都是不错的选择哦;
Ø “pay a smaller medical bill”，比原先的复数形式更为合理;
Ø “society pays” 这样“类人”的概念作为主语的表达避免使用;
Ø 前两句的表意有重复的信息点：“人健康水平”“人有健康身体”，这造成了信息的重复叙述，导致了句式的冗余。
教师修改/改写后的句子：
句子解析：
用“状语+主句 ”原先的平行复合句， 关键在于独立主格结构：
Ø 给原句设计一个状语 (with …)，将原句的“sports”这个信息点写成“人做运动”，并将其作为后句健康水平上升的原因出现，解决了原句信息重复的问题。
Ø “with” 引导的独立主格结构很富有表现力，它在这个句子中扮演着解释后句的现象(健康)的原因的功能，其结构为：with + 名词 + 动词的分词形式(名词与动词形成主动关系用ing, 被动关系ed);
Ø “reduce expenses” 避免了原句“society pays the bill” 这样尴尬的用法;
Ø “such improvement” 这个名词词组将前句的主要动作“improve”变成一个名词“improvement” 并加上 “such”这个前指代词，做为后句的主语出现，完成了句子间的“暗”衔接。
英语雅思培训
英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
