7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
今天雅思考试的作文题目如下:
Howimportant is it for individuals and countries tothink about futurerather than focuson present?(2020/9/20)
这个题目重复的是年4月30日的原题。
题目问的是:个人和需要着眼于未来,而不是只考虑眼前,这个有多重要?用更为简洁的中文表达就是:个人和未雨绸缪有多重要?
拿到这个题目,我们首先要找到关键词。这里提及了个人(individuals)和(countries),题目专门提及这两类人群,往往就是需要我们去分别讨论。
比如,以前曾经有过一个考题“科学家和游客现在都喜欢去偏远的地区去,你认为这个是好还是坏”,在这个考题中,我们当然需要分别讨论“科学家”和“游客”两类人群去偏远地区的好处和坏处,最后可能得出一个结论就是“科学家去偏远地方进行研究是有好处的,而游客去则是坏处”。
那么在本题中,我们是否需要分别讨论“个人”和“”两种情况呢?老雅认为,如果我们把重点放在论证“未雨绸缪很重要”,那么我们就不需要专门去区分“个人”和“”,因为无论是谁都需要未雨绸缪,而且原因也是完全一样的。但是,如果我们认为“个人”和“”情况不同,比如认为“更需要未雨绸缪,而个人并不特别需要”,或者认为“个人和都需要未雨绸缪,但原因并不相同”,那么,我们就需要对“个人”和“”进行单独讨论。此外,本题问的是how important,而不是why important,因此重点不是讲理由,而是讲未雨绸缪的重要性,或者反过来,不未雨绸缪会带来什么后果。
以上两种思路,在本题中都可以使用,取决于考生更喜欢哪种思路,或者哪种思路写起来更为轻松。
老雅本人更偏好一分为二的讨论方式,因此拟采取分别讨论的方式。基本思路如下:
1. 未雨绸缪对个人和来说都很重要,但重要程度并不相同。
2. 对个人而言,未雨绸缪意味着制订一个未来10年或20年的计划,然后努力去实现这个计划。制订这样的计划会让我们每天过得更有意义,更加充实。但这个计划可以根据个人实际情况变化而变化,而且即使没有这个计划,只要专注现在,个人依然可能收获幸福。
3. 然而对而言,未雨绸缪则是必须的。通常来说,一个需要制订100年甚至更远的计划。制订这个计划,才能确定发展方向,从而在国与国之间的激烈竞争中占得先机【这里可以举例,比如19世纪的工业革命和当今的数字化革命】。如果一个仅关注现在,这个注定没有前途。
4. 结论:未雨绸缪对个人和都是重要的,但似乎对而言更为重要。
这个话题相对抽象,在具体写作中,要注意把抽象的意思具体化。雅思作文需要避免高度抽象化。
以下是老雅的范文。
To think about future is always important toboth individuals and countries, but I think it is more so to thelatter.
For individuals, to think about future means having a 10-year or 20-year future plan in mind while living at present. The plan is often about what kind of people we would like to become in future or what risks we have to avoid. Needless to say, with such a plan to guide us, our everyday life willbe invested witha purposetelling us what to do and where to go. However, this does not mean that without such a plan ourlife will surely becomeintolerable. In fact, many people choose to focus on present. As they see it, thinking too much aboutfuture may become a huge burden and prevent themfrom enjoying the moment.
While individuals can enjoy the moment, countries can never do the same. The onlyoptionfor countries is getting well prepared for future. A country that just focuses on present has no future, no matter how strong it may benow. This is because the world is changing almoston a daily basis. Those countries thatfailto make right judgments about the futurewill soondecline and fallin a worldgovernedby the law of jungle, asisevidencedby Roman Empire and the numerous feudal dynasties in China.
In summary, while it is important for both individuals and countries to have future in mind, there is moreat stakefor countries than individuals to befuture-oriented. Without a future plan, an individual can still live a happy life, but whatawaitsa country is nothing else but its disapperance from the world.
(285 words)

雅思培训基础班

1.课程适合人群/适用阶段
(1)高中水平或雅思5分水平,基础薄弱的学生
(2)基础语法不完备,对雅思没有系统了解的学生
(3)即将进入雅思课程,希望尽早熟悉雅思考题的学生


课程简介
2.课程亮点
(1)1V1定制课程,基础到强化循序渐进。
(2)师资力量雄厚,升学指导团队的平均教龄8年以上
(3)顾问1V1全方位指导,制定专属学习计划
(4)使用原版真题和九天独家辅导资料
(5)实体教学环境,沉浸式高效学习

课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习

英语听力
听力常作为一种考试题型,目的在于考察应试者对英语语言的把握,考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。

英语写作
通过本课程的系统学习,每位学生能写出内容充实,在此基础上,掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧,写作速度大约平均在每小时200-300词。

学习收获
现报名可打八五折
(仅限前100名学员)
(1)课前顾问对学生学习能力1对1评估,量身打造课程,帮助学生充分完成课前预习
(2)课中导师双语沟通,进行雅思题型总结,对原版真题进行知识点精讲
(3)课后完成多样化作业并进行学术测试,班主任线上线下24小时答疑

7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.






