7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
题目给出一个时间点：
年写作者应确定两点：1.时态;2.“同时不同项(十个)”。
* 可以从结构的角度方面没有conclusion，但是从内容的角度方面不可以没有overview。如果overview在introduction处出现，那么可以从结构的角度而言没有conclusion。
范文及解析
The bars illustrate ten countries’ production and consumption of electricity in the year of , and the ten countries produced and consumed more electrical power than did the world’s other countries. Overall, of the ten countries, the two leading ones left the others far behind, and in nine of the ten countries, the production could meet the need ←注意：没有机械的说成“was greater than the consumption”.
注意：Body和Introduction的信息联系(方框里的话)。
China and the US were the two leading countries. ←总(笼统，免数据)-分(要有具体的数据信息)→ In China, the output and usage were both over 5,300 billion kWh, and in the US, the figures were roughly 4,000 billion, and the massiveamounts made the two countries ahead of the other countries by enormous margins.
注意：被作者选出的main features是哪些。
Among the other eight countries, Russia is noteworthy, ←总(笼统，免数据)-分(要有具体的数据信息)结构在一个句子中体现：主句描述“总”，状语从句描述“分”。→ since it was the only country where more than 1,000 billion kWh of electricity was produced and meanwhile consumed. By marked contrast, South Korea is noticeable for its lowest position. Germany and India are also notable. ←总(笼统，免数据)-分(要有具体的数据信息)→ There was inadequacy of electricity in German, since the country produced 526 billion kWh whereas consumed 582 billion kWh, and, in India, the roughly 172 billion kWh surplus was the largest among the nine countries whose production was greater than the consumption. Meanwhile, Japan, Canada, France, and Brazil were on the top-ten list.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
