7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
In the modern world, it is no longer necessary to use animals for food or use animal products, for instance, clothing and medicines.
To what extent do you agree or disagree?
【本文立场：Disagree这个看起来不够“政治正确”的立场，却很容易论证】
教师习作
完全摆脱八股文套路的开头：
The use of the fur of animals is arguably unnecessary. However, animals may still be eaten, and there may be no better replacements of some parts of an animal as the material for special clothes or for medications.
先考虑“吃肉”合理：
Animal meat is the chief source of protein as the essential nutrient for the human body. Since humans have not found the alternative source, it is unfair and it is not the time yet to ask humans not to eat animals. In addition, the nature’s law allows humans to feed on animals, since humans are at the top of the food chain.
再想想，“薅羊毛”和“撸羽毛”也合理：
Admittedly, it is cruel to strip [这个动词，形象了呢。] animals of their fur since the stripping takes the life, it is however reasonable to harvest [根据笔者的经验，“烤鸭”们很可能不会这个动词。] wool or collect [根据笔者的经验，“烤鸭”们很可能不会这个动词。] feathers of ducks or geese, because wool and feathers are renewable. The utilization of wool and feathers has been century-long practice as humans have been making woolen clothes or down coats to keep warm.
最后，觉得“制药”还是合理：
At this point, medicines made from animals make the only contentious issue. However, it is better to cure diseases that torture humans than to stand aside and watch humans suffer. As a matter of fact, it is rare that animals’ body parts or organs are taken off to produce medicines, and instead, it is the chemicals the organs secret that are used to medicinal [这个形容词，许多“烤鸭”不会，但是在雅思阅读真题里出现过哟。] purposes.
In light of the above, the bottom line is that humans do not take the life of an animal or threaten the survival or reproduction of the endangered species. Within the boundaries, it is plausible to use animals for food or use animal products, such as clothing and medicines.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
