7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2020年8月29日雅思大作文题目：参加团体运动比单人运动更有益吗?
Some people think that it is more beneficial to take part in sports which are played in teams, like football. But others think taking part in individual sports is better, like swimming. Discuss both views and give your own opinion.
解析&审题
题材：教育
题型：辩论型
关键词：team sports + individual sports + beneficial
需要讨论的观点：参加团体运动和单人运动，哪个更有益?
建议思路：双边讨论：承认都有益，但益处体现在不同方面。
复现情况：与年9月29日原题高度疑似
近5年关于“运动”(sports)的雅思真题：
1. Some people argue that the fittest and strongest individuals and teams can achieve the greatest success in sports. But other people think the success is much related to the mental attitude. Discuss both views and give your opinion. ( /1/5)体育中身体和心态哪个更重要?
2. Team/group activities can teach more important skills for life than those activities which are played alone. To what extent do you agree or disagree? (/9/29)集体活动比个人活动更能教会人们生活技能吗?
3. Some countries achieve international sporting success by building specialized facilities to train top athletes instead of providing sports facilities that everyone can use. Do you think it is a positive or negative development? (/3/15，/12/3)给运动员建专门设施，还是给大众提供运动设施?
4. The best way to teach children to cooperate is through team sports at school. To what extent do you agree or disagree? (/11/4)教会孩子合作的办法是通过学校的集体运动吗?
5. The government should spend money in promoting sport and art in school, rather than sponsoring professional sports and art events in communities. To what extent do you agree or disagree? (/11/19)政府应该在学校普及运动和艺术，还是应该支持社区的职业运动和艺术活动?
本周考题是一个典型的双边讨论题型：参加团体运动(如足球)好，还是参加单人运动(如游泳)好?注意到题目仅给出了关键词beneficial，并没有明确设定在哪个具体方面，因此，本题其实给考生留出了比较大的发挥空间。
很显然，我们可以采取双边讨论的结构：先讨论团体运动的好处(比如学会合作和让步);再讨论单人运动的好处(学会责任和担当)，最后结论：团体运动和单人运动都有好处，但作用于不同层面，因此很难确切地比较两者哪个好处更大。这样就明确回答了题目中的问题。
范文
Are activities played as a team like football and basketball more beneficial to us than those played individually like swimming and tennis? The answer, I think, depends on what kind of benefits we are talking about.
Activities that are played alone can develop our sense of self-reliance and responsibility. This is because in such activities, success is entirely a matter of personal efforts, and we will have to learn to rely on ourselves and face the consequences of our own decisions and action. Furthermore, playing alone means that we must motivate ourselves as there is no team pressure and there is nobody else to blame for our failure. Further still, we can perhaps derive more happiness and satisfaction from our success in individual sports, and this sense of self-recognition is essential in our work and life.
Team sports can teach at least three skills that will benefit us forever. The social aspect of team activities might be what appeals to us in the first place. Participation in such activities gives us an opportunity to spend time with others in a learning environment and practice our social skills. Secondly, by learning to positively handle the winning and losing outcome in team activities, we can develop our fair-play sportsmanship, a quality extremely important throughout our lifetime. Thirdly, team activities will help us understand the value of cooperation. We will get to know that working as a team is key to success in life, though this sometimes might involve personal sacrifices.
To conclude, though team activities can teach us many beneficial lessons, we can learn another set of equally beneficial lessons from solo activities. It is, therefore, very unlikely for us to reach a consensus of opinion as to which kind of activities is more beneficial than the other.
老师笔记
01
Are activities played as a team like football and basketball more beneficial to us than those played individually like swimming and tennis? The answer, I think, depends on what kind of benefits we are talking about.
像足球和篮球这样的团体活动是否比像游泳和网球这样的单人活动更有益于我们?我认为，答案取决于我们讨论的是什么样的“益处”。
解析
(1)本段使用问句开头法，开门见山，同时给出自己的观点。
(2)Individually 个体地;个人地
(3)Depend on 取决于
02
Activities that are played alone can develop our sense of self-reliance and responsibility. This is because in such activities, success is entirely a matter of personal efforts, and we will have to learn to rely on ourselves and face theconsequences of our own decisions and action. Furthermore, playing alone means that we must motivate ourselves as there is no team pressure and there is nobody else to blame for our failure. Further still, we can perhapsderive more happiness and satisfaction from our success in individual sports, and this sense of self-recognition is essential in our work and life.
单人活动可以培养我们自力更生和责任感。这是因为在这些活动中，成功完全是个人努力的问题，我们将不得不学会依靠自己，独自面对我们的决定和行动产生的后果。此外，单人运动意味着我们必须激励自己，因为没有团队压力，没有人为我们失败负责。此外，我们也许可以从单人运动的成功中获得的快乐和满足感，而这种自我认同感在我们的工作和生活中重要。
解析
(1)本段论述单人活动带给我们的益处，包括自强、责任心、内在驱动力、自我认同，等。
(2)Alone 单独地;独自地
(3)Entirely 全部
(4)Rely on 依赖于......
(5)Consequence 后果
(6)Motivate 激励;促使
(7)Derive from... 从......中获得......
(8)Self-recognition 自我认同
03
Team sports can teach at least three skills that will benefit us forever. The social aspect of team activities might be what appeals to us in the first place. Participation in such activities gives us an opportunity to spend time with others in a learning environment and practice our social skills. Secondly, by learning to positively handle the winning and losing outcome in team activities, we can develop our fair-play sportsmanship, a quality extremely important throughout our lifetime. Thirdly, team activities will help us understand the value of cooperation. We will get to know that working as a team is key to success in life, though this sometimes mightinvolve personal sacrifices.
团队运动至少可以教三种技能，让我们永远受益。首先吸引我们的可能是团队活动的社会层面。参加这些活动使我们有机会在一个在学习环境中与他人相处，并练习我们社交技能。其次，通过学习积极处理团队活动中的胜负结果，我们可以培养公平竞争的体育精神，这是我们一生中极其重要的品质。第三，团队活动将帮助我们理解合作的价值。我们会知道的作为一个团队是人生成功的关键，尽管这有时可能意味着个人牺牲。
解析
(1) 本段讨论团队活动对培养我们社交能力，体育精神和合作精神的作用。
(2) Aspect 方面
(3) Appeal to 吸引
(4) Positively 积极地
(5) Sportsmanship 体育精神
(6) Involve 涉及;包含;意味着
04
To conclude, though team activities can teach us many beneficial lessons, we can learn another set of equally beneficial lessons from solo activities. It is, therefore, very unlikely for us to reach a consensus of opinion as to which kind of activities is more beneficial than the other.
总之，虽然团队活动可以教我们许多有益的东西，但从单人活动中我们可以学到另一套同样有益的东西。因此，到底哪种活动比另一种活动更有益，我们难以达成共识。
解析
(1)本段为结论段，总结前文观点，同时直接回答题目问题：我们无法断定是团队活动还是单人活动更有益我们。
(2)Solo 单独的
(3)Consensus of opinion 一致意见
(4)As to 至于
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
