7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
Young people are leaving their homes from rural areas to study or work in the cities. What are the reasons? Do advantages of this development outweigh its disadvantages?
应对这道题，学生在原因表述中写了这样一个句子：
In addition, citizens have better medical facilities and more convenience, they can go around the city by varied kinds of traffic transport and many famous hospitals locate in the city center.
学生在原因阐述时出现了跑题，并且在句子衔接上缺少了连接词。
教师修改后如下：
In addition, with a higher level of infrastructure provided in urban areas, those young people can be better secured academically and financially, thus applying themselves to their pursuit in studies and work.
作文要扣题，城市生活的便利性不应是写作的重点，而是要服务于题目中说到的去城市学习和工作;
独立主格结构的使用省去了学生对于医院，交通这些具象化的赘述，增强了句子的弹性，突出了句子的重心：be better secured academically and financially;另外留意两个副词的灵活使用;
原句当中两个单句缺乏连接词的衔接，在修改的句子中重新整合逻辑，用一个整句呈现：城市有的基础设施水平→使年轻人在学习和经济上得到保证→因此就能专注于自己的追求;另注意thus是副词，不可连接两个分句。
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（2）基础语法不完备，对雅思没有系统了解的学生
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（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
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（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
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阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
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（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
