7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
Young people do not spend their holiday and weekend doing outdoor activities like hiking and climbing in natural environment. Why? How to encourage them to go out?
范文及解析
Introduction
Nowadays, youngsters are reluctant to allocate their spare time to exercising in open fields. Behind such reluctance are two predominant motivators, and hopefully some feasible approaches can be adopted.
解析
Ø 开门见山去点题：年轻人不情愿休闲时间出门运动。同时给出自己观点：这种不情愿的背后有两点主要原因，也要可行的应对措施。点到为止，不必在伊始详细地抛出观点。
Ø open fields 旷野
Reasons
To commence, this phenomenon can be ascribed to the unprecedented technology progresses. Unlike people in the past, who had few options to kill time and thus opted for outdoor activities as their mainstream of pastimes, the young at present, exposed to mountains of digital recreations, are more inclined to get immersed in or even addicted to video games or shows on television which offer them much immediate excitement. Not surprisingly, young people may find it dull to exercise outside. Besides, it is due to the rat racein either study or work that young people should work ceaselessly to accomplish their assignments, even burning the midnight oil. Naturally, exhausted, they desire a sound rest in leisure time instead of doing outdoor activities which further drain their physical strength.
解析
Ø 两点原因：科技发展，年轻人更容易被追剧或玩游戏所吸引;平日工作或学业繁忙，闲暇时刻更想”瘫着”。
Ø be ascribed to 归因于
Ø unprecedented adj. 空前的
Ø pastime n. 消遣方式
Ø rat race 激烈的竞争
Ø drain vt. 耗尽;排干
Solutions
Considering the repercussions incurred by this lifestyle, two schemes can be put on the agenda. The first imperative is that some public-service advertisements can be made to publicize not only the detriments brought by the addiction to digital devices but also the essence of taking a stroll in a natural environment. Fostering the awareness of leading a healthier life, young people may to large extent alter their current lifestyle. Additionally, educational institutions and businesses can on a regular basis arrange several outdoor activities such as excursions and mountain-climbing on weekends, during which students and youngworking professionals will be called on to smell the roses.
解析
Ø 解决办法与原因可一一对应：通过公益广告宣传使年轻人意识到问题严重性，让他们主动减少电子产品的使用;学校或公司定期组织户外活动。
Ø repercussion n. (常以复数形式出现)[尤指不好的]后果
Ø imperative adj. 迫切的
Ø excursion n. 远足
Ø working professional n. 上班族
Ø smell the roses 享受生活[尤指亲近自然]
Conclusion
In a nutshell, since possible factors and workable remedies have been clarified, thisthorny issue can be promisingly addressed through joint efforts from several parties.
解析
Ø 一句话总结：各方通力合作，问题就能被解决。
Ø remedy n. 纠正方法
Ø thorny adj. 棘手的
英语雅思培训
英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
开课啦
英语雅思高效培训班是讲师团历经数年，潜心打磨出来的一款新媒体运营爆款课程，行业众多大咖共同定制，课程由浅入深，从理论到时间，充分调动学员热情在线直播授课。
上课方式
①在线直播教学
②在线点评互动和课后答疑
③全程辅导的教学模式
课程内容大纲
①语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
②语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
④说的能力：能进行简单的日常会话，能根据所学的教材内容进行问答和复述。
纯正地道口语
10000多位全球外籍教师团队，来自美国、英国、菲律宾等国家，具有国际专业英语教学资格认证及各行业工作背景。根据中国学生的特点，甄选多年执教经验的优秀外教给每一位学习者带来互动式学习体验，能够采取各类有针对性的教学方式。
超高的性价比
精选8大英语雅思课程类别，包含近百门主推精品课程，可以满足各个年龄群学习的需求，且课程性价比超高，不超过40元/节，质优价廉保证每一个家庭都能负担得起
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
