7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作中如何巧用that？今天新航道小编就为大家讲讲在雅思写作中，that这个词如何使用！
在上菜之前，各位客官还是先热热身找找感觉才能更有参与感…
以下两个句子，先来判断一下正误
A. The consumption of chicken, however, showed an upward trend, overtaking the consumption of lamb in 1980 and the consumption of beef in 1989.
B. The proportion of expenditure on leisure and education in Turkey was largest at 4.35%, which was twice higher than that of Spain.
这两句话看完后，相信有的同学可能会觉得没啥问题，有的同学可能会觉得句子需要修改但说不出需要改哪里…
而其实，上面的两个句子都有需要改动的地方，下面给大家一一分析分析~
句A
The consumption of chicken, on the other hand, showed an upward trend, overtaking the consumption of lamb in 1980 and the consumption of beef in 1989.
这个句子读起来大家肯定都会觉得特别特别累赘，一个单词竟然在同一个句子中出现了三遍！但没办法啊，这个句子要表达的是“鸡的消耗量超过了羊肉的消耗量和牛肉的消耗量”，后面不重复的话，前后对比的对象就不一致了。
这个考虑是对的：在一个句子中如果要对比两者，得确保前后对比的对象一致。
上面这个句子就语法结构来说其实是正确的，但这样写就会导致另一个问题了，那就是官方评分标准中的：由于指代和替换不足显得行文重复。
所以这后两个“consumption”肯定要处理一下的。
其中一种方式就是替换
The consumption of chicken, on the other hand, showed an upward trend, overtaking the figure for lamb in 1980 and the figure for beef in 1989. （√）
用figure替换一下，看起来不会太重复了。
不过如果要更加简洁明了，可以选择接下来第二种方式，也就是今天要讲的重头戏—指示代词“that”的使用
在句A的这种情况：既要对比两个对象＋要确保这两个被对比的对象一致
这个瞬间就想起它— that
也就是，可把重复指代的部分用“that”来代替
The consumption of chicken, on the other hand, showed an upward trend, overtaking that of lamb in 1980 and that of beef in 1989.
[句子来自剑桥真题C721官方范文］（佳）
这样一来就可以既做到对比对象前后一致，又不会显得句子重复累赘了～
句B
The proportion of expenditure on leisure and education in Turkey was largest at 4.35%, which was twice higher than that of Spain.
这次看起来没问题了吧，为了前后对比对象一致，这个句子巧妙地用上了that，这还不行么？？
emmm…这个句子还是有误的。不过这一次错不在指代或者替换不足，而是that后面的介词，这次不是用of，而得用in。
为什么为什么又要用in了？？
回答这个问题之前，大家得仔细看看这个句子的that指代的是什么？
B. The proportion of expenditure on leisure and education in Turkey was largest at 4.35%, which was twice higher than that of Spain. （误）
这次的that指代的是整个横线处的部分了，横线后面是跟的 in Turkey，那么that 后面的介词也得跟着来：
B. The proportion of expenditure on leisure and education in Turkey was largest at 4.35%, which was twice higher than that in Spain. （√）
也就是说，在以上这种情况用that，还得好好地看清楚这个that到底具体指代什么成分，同时关注that后面的介词使用，这个that后的介词也要跟前面的对称才行。
除此之外，大家也需要知道，that毕竟只是指代单数名词的，指代复数名词的话就得换成those了
e.g. Couples generally tended to be better off, with lower poverty levels for couples without children (7%) than those with children (12%).
[句子来自剑桥真题C411官方范文］
以上就是这次学习的全部内容。
最后的最后，平时多练习固然重要，但不要做一个练习的“机器”。大家备考真的要培养仔细观察、对比和思考的好习惯。平时在上课或者课后复习的时候，就多想想：这个句子为什么这么写？同一个用法什么情况下可以或者需要这样写？思考过后才会更容易真正变成自己的东西滴～大家备考加油！！
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（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
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04
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06
阅读知识点
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口语知识点
写作知识点
核心词汇拓展
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
