7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
When people make decisions of buying something, many of them make their decisions based on what they see in advertisements.
Do you think the advantages outweigh the disadvantages?
这个题目。
学生写了下面这个句子：
You may find a better solution to an aged problem by watching advertisements.
*第 一个问题，应该是很明显大家发现的：an aged problem?我明白意图，“老”问题又不想用old，但是用aged还不如用old了。。。
* 第二个问题：直呼读者“You”，不妥。
* 第三个问题：除非前后的句子搭建了语境(于是，比较关系中需要的两个主体明确了)，不然，我们要避免中文口语习惯里的滥用比较级。不然，我们的读者其实并不知道究竟怎么得出的better，比什么better呢?
看下面
教师修改后的句子：
A viewer of advertisements may be inspired and come up with good ideas to solve a problem that has long been bothering.
*好像很难解释究竟好在哪里，但是读起来就顺畅许多，意思也明确。
* 尤其需要讲的是，回应原句中的an aged problem，其实是 a problem that has long been bothering。注意，long在此处是副词，放在have和done/been之间。
* 避免了by doing something这个僵硬的表达方式，而是用“广告观众”作主语。
小总结：
* 定语从句可以解决大家找不到合适的形容词的困扰。
* 主语的选择其实是句子构造的重要技巧(之一)。
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（2）基础语法不完备，对雅思没有系统了解的学生
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课程整体介绍
01
02
03
04
05
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阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
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（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
