7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
《剑15》 Test 2 小作文 详细解读!今天新航道的老师带大家了解一下《剑15》 Test 2 小作文的详细内容，希望可以对大家有的帮助。
线图在年的雅思小作文任务中是“失爱”的(被考察次数少)。
2020年秋季(如果可以线下考)，说不定就不一样了。
线型图最容易的情况出现了：
1) 仅三条线，不多不复杂，不少不怕没话说。
2) 整体趋势趋同，焦点寥寥仅一个，特别好特别好。
* 其实，阮恩老师一直在讲：看穿图形形式，看到图形的本质，本质直击考察点。线图的本质就是：1)数值的变化，于是你要会描述变化。2)数据之间的比较(不要靠线的位置和线形来体现)，于是你要会描述比较。
* 那么，描述比较，我们在讲柱图的时候其实已经讲过了。当然，今天讲线图的时候，还会再讲。描述变化时，怎么处处都在应对打分的四个方面呢?阮恩(章跃)老师以下面的示范来讲解。
破题的两个维度：
1)整体观察三条线，先描述它们的similarity再描述difference(如果有值得描述的difference)。
2)根据线的位置逐条描述，并且通过线的位置来比较每根线条所对应的数值。
但是，阮恩(章跃)老师觉得，其实1)和2)融合起来写，简直完美呀!难不难?有人给你摸出套路就不难：
A Caribbean island is studied in terms of the number of tourists visiting it from 2010 to . The result, illustrated in lines, indicates the island’s growing popularity overall and also in two types of visit. ← 这里(开头处)就对全图的概况做出描述(overview)，于是全文整体形成“总—分”结构。
The 8-year period witnessed a remarkable overall growth (1 million to 3.5 million visitors), 句子别急停，善用状语就有机会用单个句子传递更丰富的信息 → not significantly interrupted by the stagnant year of . 很需要一句话来联系表示总数的线和表示具体两种游客的线 → To break the growth of the total down to the two specific groups of visitors, one group increased from 0.7 million to 2 million, and the other from 0.3 to 1.5 million.
接下来的这一段是本文的高能密集段落：
1)关注句子的主语的频繁变化;
2)关注表达变化的动词(包括这些动词变形后);
3)关注表达增涨/下降的词汇;
4)关注主题词汇(landed visitors和cruising visitors比题目中给出的表达简洁许多);
5)依然关注状语从句的使用。
During the first few years, visitors staying on the island were the obvious higher percentage, and accordingly, a lower percentage of visitors chose to stay on cruise ships. The subsequent years until saw the gap narrowing gradually, as the number of landed visitors stagnated at 1.5 million for three years and started to slip, and that of cruising visitors had a continued surge. As a surge continued during the years after, cruising visitors accounted for the larger portion, although the number of landed visitors rose again.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
