7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作：《剑15》 写作真题的整体解读!剑桥15发布一周了，是不是还没有人给你整体解读?你是不是需要知道剑桥15有没有什么秘密?
小作文 / Task 1
* 图形的形式基本齐全：Test 1是柱、Test 2是线、Test 3是流程、Test是饼+表的组合。也就是说，仅是地图缺席，为了饼和表也可以同时在剑15里被覆盖，就正好把“组合”也覆盖了。
* 如此全面的覆盖说明了什么?复考(线上可算作“复考”)后，对于某些图形的“偏爱”的可能性不大，“雨露均沾”的可能性大。尤其值得注意的是：数据较多、数据密集的图表(典型形式是柱、饼、表)是趋势是方向是有意识的重点。
* 怎么应对?数据的分组方式和取舍方式，是审题时的关键，是平时练习时要培养和发展的重要技能。不会分组、没有合理的取舍，而机械描述数据的写法会让你的小作文分数很惨，从而偷偷(毕竟你看不到具体小作文的得分，于是你就永远被蒙在鼓里)拖累你的整个写作分数。
* 平时的练习具体怎么操作?有没有参考?在公众号里搜索“支招小作文”，所有技巧和接近50个真题图的写作示范和解析，全部可得。
大作文 / Task 2
* 整体看来，话题的时代感(话题离中国人的生活贴近就是时代感的体现)强、突感(有说头)强：Test 1的买房租房这个话题很“中国特色”(当然，不是只有中国人讨论甚至争论这个话题)，Test 4的话题也很“中国精神” (同样，也不是只有中国人讨论这个话题)。Test 3和4看起来是“老陈醋”一样的话题，其实不然。各种电子阅读app方式是不是媒体的现状?直播带货是不是advertising?你品。阮恩(章跃)老师是觉得，这次剑15的写作选题，莫不是中国人盘算的吧?
* 那接下来怎么考?直接考疫情疫苗么?不会。但是考医疗考科研相关的考题会出现的。会不会考“摆摊”?不会那么直接。但是与之密切相关的考题会出现的。会不会考民生/求学/就业啊?毕竟号称史上最难就业年，毕竟国内考研在热度上。会的。还是刚才那句话：不会这么直白地考，毕竟不是时事政治作文。但是会有这个角度的话题或者周边的话题。简单说来，话题的内涵是有这些思考的，我们的作文也是可以用带着这些思考的方式去应题的。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
